Laser cutting machine how to improve marketing competitiveness

Played in all walks of life for the hot is marketing tactics, laser cutting machine industry is no exception, in the laser cutting machine of terminal market, laser cutting machine enterprise managers to create a lot of unique marketing tools and methods, enterprise practice a lot of methods. But, in the market competition of global integration environment, laser cutting machine enterprise marketing competition is no longer rely on an idea or a set of ideas, it requires enterprises from its strategy, mechanism, system to system changes in the whole marketing model.
only system reform and innovation, to improve the marketing competitiveness of the enterprise. From the marketing of the so-called 'point', 'face' to the system, mainly includes the following aspects:

management innovation innovation is involved in the whole marketing running elements at all levels, the innovation of the organic, coordination, balance, it includes marketing model, marketing organization and process, operation mechanism, etc. Efforts to improve the ability in marketing system innovation, and to promote the innovation of the marketing to management level, to effectively manage marketing innovation. Innovative ideas on

China laser cutting machine enterprises are not short of new marketing concept, lack is the marketing concept of system integration and management. First of all, the enterprise marketing idea to conform to the enterprise's core values, and laser cutting machine enterprise cultural requirements. Second, the enterprise management team to build a big marketing thinking, entrepreneur team and marketing team to reach a consensus on the marketing idea. Laser cutting machine enterprises from top to bottom to recognize the marketing is no longer a Marketing Department, but all the managers, and even the responsibility of all employees. Research and development departments and functional management departments, in particular, to establish the market and customer value orientation. Again, rising to the marketing concept to the management level, to make the marketing concept 'ground', the marketing concept to marketing in the process of construction and system construction.

the so-called marketing system innovation system innovation, does not mean that over the past mode of marketing, the marketing system of continuous improvement, to improve itself is a kind of innovation. In the past, we understand the innovation as a kind of creative destruction, not creative construction. Until today in development of China's enterprise marketing mode, precipitation has been accumulated and a lot of success. System innovation needs summarizes Chinese enterprises successful marketing experience, to inherit its reasonable composition, on the basis of the inheritance of the innovation of the system.